“Dubai Metro is bound to have a lasting effect on the mobility habits of visitors and inhabitants of the city. This multi-faceted impact takes numerous forms which will ultimately impact the lifestyle of people. With the growing confidence pinned in the capabilities of the integrated public transport system, we will be heading towards an enhanced version of mobility habits that looks pretty similar to the European model,” said Director of Marketing & Corporate Communication of Roads & Transport Authority (RTA) in Dubai Peyman Younes Parham.

The core of campaign revolves around the findings of an extensive research carried out by the RTA in 2008, which revealed a number of prevailing perceptions, psychological barriers and anticipations among people towards public transport in Dubai.

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Dubai Metro Facts:

• More than 10.000 workers supervised by more than 500 engineers are engaged in constructing Dubai Metro sytem.
• Middle East’s first and the longest driverless metro line constructed as one project worldwide.
• The Red line is 52.1 km long and will connect the city with Dubai International Airport, covering a span of 29 stations
• Dubai Metro lines will extend 70 km interceded by 47 stations, including 9 underground stations.
• It is envisaged that the metro will be used on the average by about 1.2 million commuters per day i.e. 27,000 commuters per hour per line and 355 million commuters per annum, when the two lines operate in full swing, which means the metro is likely to account for (12%) of total mobility in the emirate of Dubai.
• Plans are in hand to construct new metro lines which will span 318 km by 2020 starting with the Purple Line, directly connecting Dubai International Airport and Jebel Ali Airport, which will start operation in 2012.

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